Still in Search for that Influential Subject line?

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Subject lines are the key to generating better open rates,and ever since the inception of email marketing brands have been consistently searching for better ways to form subject lines. Are you still in search for that Influential subject line, to boost your open rates? While screen sizes have started shrinking, so also the attention span of customers have decreased considerably. ... Read More »

Setting Email Preference Centers – Driving Retention with your Email Marketing

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Brands love it when people subscribe to their newsletters and help grow their mailing list. This is great for reaching to a bigger and fresher audience, but what about old subscribers. Growing lists is easy enough, retention is another ball game all together. Whether they’ve recently joined your mailing list or have been there for considerable time, retention is driven ... Read More »

Mobile Email Marketing is Key to your Business

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The Indian e-commerce market which came to prominence just a few years back is now one of the most growing and bustling markets in the industry. The phenomenal rise can be largely attributed to our growing internet community. Add in the smartphone/tablet crowd, the e-commerce industry couldn’t have sprouted at a better time. This past few months alone has seen ... Read More »

A/B Split Testing Helps Attain Email Marketing Goals

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There’s nothing more penetrative across an audience than content that is highly engaging and attractive. Sure each subscriber on your mailing list has their own individualistic style and varying personal tastes, but they’re still human. This means that often they can be categorized into different pools and targeted effectively. One could argue it is this basic element that drives adoption ... Read More »

Your email marketing campaigns can convey stories through GIFs

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Using GIFs in your emails are great at livening up your campaigns. GIFs or Graphical Interchange Format are often used to incorporate animations in campaigns. They can be used for wide variety of campaigns both triggered and drip campaigns and regular promotional campaigns. Why use GIFs? GIFs is wonderful to convey relevant content in a short span. Especially useful in ... Read More »

Have you Really Paid Attention to your Subject Line!

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To get clicks off your email campaign, your content needs to be highly relevant and engaging. That’s where your segmentation strategies and data driven play their part. But have you ever given consideration to your subject lines? When was the last time you ran an A/B split test on your subject lines? How influential are subject lines? Subject lines play ... Read More »

Guest Blog: Monetizing Email Messaging

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Publishing, media, and entertainment companies, and each of the sub-verticals within these industries, have differing publishing models and the major concern for them is; How to more effectively engage audiences and increase revenue? Here are some tips for each industry on how to develop contents that can engage audience and increase revenue. Click to Read: http://blog.lyris.com/differing-publishing-models-face-challenge-monetizing-email-messaging Read More »

Don’t Build Mailing Lists, Build Trust!!

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Last few weeks we checked into some vital deliverability strategies that can ensure your campaign don’t die off in the spam folder. Domain reputation and authentication all play their crucial steps in getting you great deliverability. But that’s just the tip of the iceberg. As there are multiple causes that ruined your deliverability; you cannot stay idle or complacent when ... Read More »