News & Updates

Plain Text Mailers – Revival of the ‘word’ power

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We have news for you! Plain text emails are still alive… Since a very long time, heated debates about plain text mailers and HTML mailers have remained way below the lifeline. Be it for reasons of preference or security, when the email client is down and low, people still stick to receiving plain text emails and engage with them. Plain ... Read More »

The Canons of Designing: The Do’s and Don’ts

The Canons of Designing- The Dos and Donts

Devising a brilliant mailer is every Email marketer’s dream. Winning this is what gets them running around in laps. A pleasant mailer with sufficient white space and gleaming elegant words will help grow your open and click rates by a huge margin. How about a few more inputs on making your mailers warmer and picture-perfect? Donning our hat as a ... Read More »

iCubes at ad: tech London, 2014

Ad: Tech London 2014

iCubes is a dedicated Email Marketing Agency that assists organizations with their email marketing requirements. Its services mainly include Email campaign management, lead generation, Email marketing consulting, trainings & workshops. iCubes empowers you to connect with customers and achieve true ROI, with the award winning in-the-cloud Email Marketing Solutions and supported by experts having a global exposure into Email Marketing. ... Read More »

The Capital call – Gmail delivery guidelines

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Deliverability is a factor that rings a big-ben-bell on every Email marketer. Alarming and often disheartening, this factor reaches its peak when Gmail comes into the plot. Delivering messages to Gmail is a big boy’s play. But hold it! Considering a few factors on priority can help you several folds with your Gmail delivery. If the words like Domain, IP ... Read More »

A/B Split Test – The One test to Succeed in your Campaigns

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Behavioral targeting is a tremendous supportive element when pointed out from an Email marketer’s point of view. A golden route to reach out for the engagement rate that you have always wanted. Working on the various possible side tracks to unveil the secret of pointillism in Email Marketing, we have reached a single point that we affectionately call the A/B ... Read More »

Careless about your Email campaigns?

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Human errors are hard to miss, no matter what field you work in. Some pass by, some cost you, and some are big enough to even light up your way out of the office. In the Email marketing companies in India too, errors can bring out a great rift between the client and his customers. Working on deadlines, under tonnes ... Read More »

The Castle of Reputation

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Do you belong to the crowd that helps push your brand’s status? Don’t you strive to build an impressive ‘Reputation ‘? Then why not give your mailing domain the same feel good factor? All domains you shoot out the mailers from do have a reputation among the ISPs. They set in specific protocols to check how well you stick to ... Read More »

Mailing Domain Hurdles

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Feeling annoyed when ESPs advice you to purchase a new domain? Wondering what big difference it makes? Well, if you require a good inbox placement without hampering your parent domain and its status, a new mailing domain is your only hope. It shields your parent domain and faces all the odds by itself. The troubles you will have to face ... Read More »

Socializing your Mailers

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A flower cannot blossom without sunshine. Similar is the case of business and social media today. Social media has become a ‘must have’ in terms of reach and recognition for anything and everything. The catalytic nature of this new media in the growth of a firm or event has become hard to ignore. And like every catalyst, this growth-agent too ... Read More »

Are you Happy with your Open Rates

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“You can lead a horse to water but you cannot make it drink.”This old English idiom aptly describes the case of open and clicks rate. Email marketers put in tremendous efforts to get the email into inbox, but if it stays ignored like that “weird guy at the office” the campaign has most definitely failed. Sure, directing the mailer away ... Read More »