News & Updates

Are you Happy with your Open Rates


“You can lead a horse to water but you cannot make it drink.”This old English idiom aptly describes the case of open and clicks rate. Email marketers put in tremendous efforts to get the email into inbox, but if it stays ignored like that “weird guy at the office” the campaign has most definitely failed. Sure, directing the mailer away ... Read More »

Expectations met, Open rates elevated


Mailer:     Will I reach the inbox? iCubes:   Oh dear! Yes you will. Mailer:   How can u be so sure about it? What if the ISPs block me? What if they trash me? iCubes:   Relax dear. I have dressed you in the best possible way. No one would reject you. Not even the ISPs. You will have a safe journey. Finding ... Read More »

Simplify to Multiply

Simplify to Multiply' is the finalised header for this week's newsletter icubes

Have you tried swinging a boomerang? Throw it at the right angle, it comes back to you with the same momentum. Will this work with the mailers? Yes! It will… provided you swing it right. Personalized messages will never lose their charm. When aimed at the right audience, the chances of the mailer being clicked on and acted upon climbs ... Read More »

Watch Out for Spam


Inbox placement: the only thing that matters to an email marketer. And boy! We email marketers take a lot of pain to sneak past the dreaded spam box. A campaign that becomes spam is as good as dead. But that’s not the end of woes for an email marketer. The final blow comes if ISP blocks mails altogether. Placement in ... Read More »

Dynamic Content – Influence Clicks and Sales Response


With the internet becoming a huge online superstore, both customers and vendors find themselves in a dilemma. Customers get confused about where to shop next. On the other hand, vendors are vying for the short attention span of their customers. Numerous online stores, a great variety of products and even greater variation in customer profiles. How does one stay relevant ... Read More »

Triggered Messages – The Secret Sauce

email marketing campaigns

Triggered email marketing is probably one of the most powerful tools in an email marketer’s kitty. Triggered email messages generate a bigger interest from the crowd, as the campaign has a personalized touch to them. As such there are mainly four categories of triggered email marketing which include: External – An event that occurred in the industry typically employed by ... Read More »

Gmail in love with email-marketers again?


Just to give you a heads-up, if you notice a rise in your total opens recently, it might not necessarily mean that you have come across a great content or an attractive marketing strategy, but rather a simple change in Gmail’s image caching which allows ESPs to track the total opens on Gmail. This is how the story goes… A ... Read More »

Trigger Messages for effective email marketing

email-marketing trigger

Sending triggered messages to your email subscribers/customers can be an extremely effective strategy to enhance your customer retention and to improve your overall ROI generation. However, the possibility is still overlooked among most of the email marketers. Industry reports cite that only about 34% of e-marketers use trigger messages as part of their email marketing. In the Indian market, the ... Read More »

Email Marketing Subject line conundrums

Email Marketing

Often, people who are new to email marketing ask us, “So how should I write my subject line so that more people will open my emails?” Well, to answer that question, just go back to your personal email account and skim through your promotional mails. Notice how some of those subject lines just pulled away your vision from the rest. ... Read More »

Gmail in a makeover mood

gmail email marketing

Gmail strikes again! After a series of changes like tabbed inboxes, image caching, automatic unsubscribe button and feedback loop for ESPs, Gmail has brought in another major alteration in their inbox. The ISP will pretty soon start rolling out a new visual grid presentation model for their “Promotions Tab”. In short, the subject-line gambling that most marketers go through can ... Read More »