Dynamic Content: The Accelerating Tool in Email Marketing


Dynamic content can be called as Real Time content as these are tailor made content to every individual subscribers based on their behavioural pattern. It has the power to bring the deserved ROI from the well thought campaign send to the customers. Or in Short Dynamic Content: The Accelerating Tool in Email Marketing can be defined as: Right Person + ... Read More »

Steps to create Successful Welcome Mailer


Welcome mailer play a crucial role in retaining customer for email marketing companies. You want to know how? It simple it’s the impression on the customer mind that forces them to go for the site again and again. They should feel they are treated well and any malpractice from your side is the end of the customer journey and it ... Read More »

Need for Responsive Email Designs


Being responsive and requisite is a scorching topic of discussion for all email marketing companies; and there are researches going on everywhere to overcome this. Let’s have a close look on the different types of mobile-friendly design that vary in technical expertise needed and production time requirements: Responsive Email Designs: In this set the designs are responsive enough to adapt ... Read More »

Tips to retain customers in Email Marketing


Practicing a few tips to retain customers in Email Marketing can make a huge difference in customer retention. Email marketing companies get panic when they see that they are losing the strength of customer base. Don’t get panic instead start acting. Here are some simple tips to practice and see the difference. Trigger Mails: As we know trigger mails are ... Read More »

Be Responsive to Get Response


Response rate can change from awesome to awful. Thinking how? What if the mails send by email marketing companies are not readable, how can the customers respond to such a mail. With the advent of mobile phones, iPhone, tab and other mobile devices people access more of their internet requirement including mails over mobile devices. Provide customers the mails which ... Read More »

How to Optimize the Email Campaign Frequency?


Every email marketer consider sending too many promotional emails into the inbox as priority. But most of the time it ends up in over-doing the things. Sending too many campaigns can be a huge turn off for the email marketers. Continuous practice of the same results in the vanishing of your mail from the customers list. It’s time to adopt ... Read More »

Trigger Mails: A sure shot method to fire up conversion rate


Trigger mails are the core of automated mails, triggered whenever users/subscribers take action on the website or any noticeable change comes in customer behavior like registering for a webinar or event or abandoning items in the cart etc., Trigger mails are greatly helpful to marketers as the mails are send in real time, with timely and personalized content. This grabs ... Read More »

Role of Automation in Email Marketing


Automation of your email marketing programs greatly reduces human intervention and makes it highly robust and capable. Creating mails manually, scheduling and sending them is time consuming perhaps consumes man power as well. Role of automation in email marketing is incredible in solving this. Here are some ways in which you can engage, reengage and accelerate the open, click and ... Read More »

Starring role of customer support in ESP’s


Without any doubt Customer Support in ESP’s is a vital element to consider when choosing an email marketing service provider. Efforts of customer support team are crucial to the successful running of an email campaigns. Acting as intermediates they play a crucial role in developing inbox placement strategies and result oriented performance. What should I expect from my customer support ... Read More »

Still in Search for that Influential Subject line?


Subject lines are the key to generating better open rates,and ever since the inception of email marketing brands have been consistently searching for better ways to form subject lines. Are you still in search for that Influential subject line, to boost your open rates? While screen sizes have started shrinking, so also the attention span of customers have decreased considerably. ... Read More »