News & Updates

Reaching the Primary tab is easy; if you really want to…

Reaching the Primary tab is easy; if you really want

Sigh!!! We found another way to get the mails into the Gmail Primary tab. This happened when we launched the trial and error mode, which is a must do when seen from an Email marketer’s perspective. To our excitement, it worked wonders when we switched from the usual image and text balanced content. Here is what we tried: Replacing the ... Read More »

Tailored Approaches in Lead Generation

Tailored Approaches in Lead Generation icubes

Lead Generation – a term so easily spilled around the email marketing plot but a one that also has a lot of impediment. All email marketers work towards turning their leads into customers. New leads and customers are all at different levels of the buying process. Some yet researching a better approach, some have too many inputs making it difficult ... Read More »

For the Love of Traveling

For the Love of Traveling icubes

When the Holiday seasons are getting closer and the youth have had their bags packed, what stops the Digital world and email marketers from harnessing the best by giving them all what they look for? Confused? Well, be it India or abroad, the young generation or the Millennial are more focused towards exploring places. To Travel means learning to them. ... Read More »

The future is here

From finger tips to Wrist

If you have any plans of researching on the changing tech-screen sizes, your graph will be more or less a perfect inverted parabola. History has it that the first computer occupied an entire room and that the first mobiles were brick sized. With the passing years, there was a steady decrease in size. But hold on! what about the other ... Read More »

A Healthy Domain for Happy Mailing


Did you know that all domains you shoot out the mailers from do have a reputation among the ISPs? They set in specific protocols to check how well you stick to the best mailing practices lined out by the ESPs, keeping in mind the pit holes drawn by the Internet service providers. Once you fall prey for these baits, the ... Read More »

Joining the Revolution!

Joining the Revolution email marketing icubes

Enough of pictures and GIF images! Time to step into the Video era. Yes. Video mailers are on the roll now. Everyone loves a video mailer. Short, Crisp and Informative, these serve as a live demonstration of your product or service to your valued customers. On an average, an individual spends 19 hours in a month watching videos. There is ... Read More »

Lock your Opens with Timeline Analysis

Lock your Opens with Timeline Analysis icubes

What do Email Marketers constantly look forward to? Any guesses? They are nothing other than the Open and Click rates for their Email Marketing campaigns. Every strategy developed and every mailer designed revolve around these two factors. The third BIG factor in the picture here is the ROI. Apart from the strategies and designs of you campaigns, what more can ... Read More »

Guest Blog: How to Capture your Subscribers’ Date of Birth for Awesome Birthday Emails


Capturing subscriber’s information is something that most of us take on a lighter note. But have you thought about extracting valid information and using the same to engage our clients and keep them happy? If you haven’t, start thinking about it! Divert from the normal fill-up forms and easily drive in data with the subscribers’ consent. Our Guest Blogger thinks ... Read More »

Is the ‘Promotions’ tab a real concern?

Is the ‘Promotions’ tab a real concern

Gmail has been playing brilliant with their updates. From among all the major updates, the one that got the Email marketers head boiling over was the division of the inbox. We all know this very well. Does this really spur the attention of the readers? Or does it make it easier for the readers to go looking for offers and ... Read More »

A Little more off the Lines

icubes blog

We did discuss about the few ‘off the track’ email marketing practices in the previous mailer. When those were streamed more towards the text and alignment of the mailer, the ones that we will now discuss will have more to do with a bit of art and music in the mailer itself. So, here we go…   “We like to ... Read More »