A Little about Segmentation and Ice-Cream!

A-Little-about-Segmentation-and-Ice-Cream-icubes-email marketing

Is there anybody who hates ice-cream? I guess not! In fact, everyone’s got a favorite flavor too. Some might even have a couple a flavors they enjoy and might even be on the lookout for another new flavor to get their taste buds hooked. But, we’ve all got that that one flavor we can always indulge in. Segmentation in email ... Read More »

Segmentation … It’s really that simple!!


Seeking methods to increase your email marketing ROI? Well, a data-driven segmented approach is your safest bet. As one of the more primitive techniques to enhance your email marketing campaigns; segmentation creates an opportunity to shoot tailored campaigns catering to varying audiences. After all it’s the campaign that resonates most with your audience, which drives successful campaigns. Segmentation can be ... Read More »

Integrate for better Engagement


Have you heard a symphony? Many varied instruments perfectly playing in sync to produce a grand and majestic sound. So why not incorporate the same idea into your email marketing campaigns. Integrating your email marketing programs with your social media channels you can improve the reach and potency of your email campaigns. Glued together, these help build a strong wall ... Read More »

Gmail Placement – A classic approach

Gmail Placement A classic approach

We have long been pondering over the Gmail algorithms that sieve the mailers. With the majority of the database in India belonging to this big name, the Gmail tab division has remained a hot topic in Indian Email marketing. In a recent webinar with an engineer from Gmail being a panel member, our Deliverability team was able to get a ... Read More »

Attach emotions to grab more opens


What is the easiest way to snatch attention? Ever seen a drama script? It includes the emotion of the character scribed down in brackets next to the dialogue. Emotions do have a major place in everything, including your Email Marketing Subject lines. Make an emotional move and you get to nail it all right. Well, we all fall into tracks ... Read More »

Gmail INBOX and Email marketing: One look ahead

Gmail INBOX and Email marketing One look ahead

Regarded as the future of Gmail, the INBOX has a few interesting workflows and features that have the vigour to completely alter the way people manage their mails. Tired of updating the Gmail app and website, Google has now gifted their audience a whole new experience. This new add on from Google gets the users organized with their mails and ... Read More »

Strategize your Video Mailers

Strategize your Video Mailers

Lately, there has been hype about using videos in your email marketing programs. This is a growing trend and many industry gurus have diverted their attention to video mailers. But would a single video campaign suit all situations? Or is there a requirement to be selective and creative in deciding the mode of video for each purpose? Have no doubt. ... Read More »

Reaching the Primary tab is easy; if you really want to…

Reaching the Primary tab is easy; if you really want

Sigh!!! We found another way to get the mails into the Gmail Primary tab. This happened when we launched the trial and error mode, which is a must do when seen from an Email marketer’s perspective. To our excitement, it worked wonders when we switched from the usual image and text balanced content. Here is what we tried: Replacing the ... Read More »

Tailored Approaches in Lead Generation

Tailored Approaches in Lead Generation icubes

Lead Generation – a term so easily spilled around the email marketing plot but a one that also has a lot of impediment. All email marketers work towards turning their leads into customers. New leads and customers are all at different levels of the buying process. Some yet researching a better approach, some have too many inputs making it difficult ... Read More »